Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Packaging Design
Out of Stock- Regular price
- $65.99
- Sale price
- $65.99
- Regular price
-
- Unit price
- / per
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
Extent: 240 pp
Format: Hardback
Illustrations: Illustrated in colour throughout
Publication date: 2013-05-01
Size: 29.4 x 22.3 cm
ISBN: 9783037681398
About the Author
You May Also Like
View more
This product currently has no recommended items.
Sign up to our Newsletter
Our weekly newsletter is a curated collection of interviews, articles, stunning images and books we think you’ll love. Sign up to get 20% off.
In accordance with our privacy policy, you may unsubscribe at any time.
Invalid password
Enter
- Choosing a selection results in a full page refresh.