About the Authors

Peter Arnell (*1958, Brooklyn, New York) began his career with Robert A.M. Stern and Michael Graves, for whom he supervised various book publications. In 1980 he founded Arnell/Bickford and specialized in design, branding, and product development. He has created campaigns for Samsung, Chanel, Gucci, Pepsi, Reebok, Chrysler, Nespresso, and the Special Olympics. His New York Times bestseller Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand was published in 2010. Hatje Cantz published a large overview volume of his work in 2022: Peter Arnell, Portfolio, 1980-2020.

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