The Power of Sprinkles
A Cake Book by the Founder of Flour Shop
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Praise for The Power of Sprinkles
“Amirah Kassem is one of the few figures in the food industry who can get the fashion set to eat their carbs.”
“Kassem’s first cookbook is stylish and incredibly colorful, with cake recipes practically made for Instagram.”
Food & Wine Magazine
“I prefer buying to baking but if you rock with butter, flour and sugar Amirah will show you how to rock with unicorns and rainbows! She's full of sweet surprises.”
“The Power of Sprinkles is a decadent, delicious, gorgeous, sparkly delight . . . just like Amirah herself!”
Inspired by the piñatas of her childhood, Amirah Kassem sought to create a cake that burst with sprinkles and candy when she cut into it. Her food-based installations have been exhibited everywhere from private settings at the Whitney Museum to 64-foot edible hallways at the Brooklyn Museum, while her fondant-free creations have also caught the attention of Vogue, Harper’s Bazaar, and her Cara the Unicorn creation was named Instagram’s “2017 Trend of the Year.” She opened her first brick-and-mortar store in 2017, and has appeared on the Food Network, the Rachael Ray Show, and Late Night with Seth Meyers.
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