Why Fashion Matters
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An accessible, enjoyable and hugely instructive book that sets out why fashion matters - to the economy, to society and to each of us personally
Who better to guide readers into the dizzying world of fashion than Frances Corner, Head of London College of Fashion and a leading expert on this rapidly expanding, increasingly global, always exciting industry? In 101 provocative entries Corner teases out the intricacies and contradictions of an industry that simultaneously values technology and craft, timeless style and fast fashion, the bespoke and the mass-market, consumption and sustainability, cold-hard numbers and creative expression.
From 'Karl Lagerfeld and High-Tech Fur' to 'The White Shirt' to 'The One Trillion Dollar Business', each entry offers a unique avenue into fashion and its impact, both positive and negative, on lives around the globe.
Accessible, instructive and hugely enjoyable, this book will be essential reading for anyone involved in fashion, business, education and beyond.
Dr Frances Corner OBE is the Head of London College of Fashion, the world's leading educational establishment specializing in fashion education, research and consultancy.
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