Thames & Hudson Australia is a global publisher of art and culture for the modern reader. We work with the world’s best authors, artists and designers to create the world’s most beautiful books.
We specialise in books on:
- Art
- Photography
- Architecture
- Design
- Gardening
- Lifestyle
- Narrative Non-Fiction
- Children’s Picture Books
Our office and workplace culture is:
- Friendly
- Inclusive
- Knowledgeable
- Supportive
- A safe place to learn, grow and thrive
We also offer industry and skills-based training, optional social activities, generous staff discounts and access to exceptionally beautiful books.
We welcome applicants from underrepresented groups in Australian publishing.
Current employment opportunities are listed below as they arise.
Current available positions:
- Marketing Executive
Marketing Executive
REPORTS TO: Head of Marketing & Publicity
JOB STATUS: Full-time
THAMES & HUDSON:
Thames & Hudson publishes beautiful books on all aspects of culture and creativity. Family-owned, resolutely independent, and internationally minded, we aim to create a ‘museum without walls’, fostering a deeper appreciation of artistic expression in all its forms.
Thames & Hudson Australia was established in Melbourne in 1970 and is Australia’s leading distributor of illustrated books produced by a growing number of independent illustrated book publishers from Australia and around the world. These brands include Abrams, TASCHEN, Tate Publishing, Smith Street Publishing, and Magic Cat.
T&H Australia publishes nearly 30 original Australian titles each year in subject areas, including art, the arts, architecture, interiors, design, photography, gardening, food and drink and children’s books.
Thames & Hudson: Where art lives in every form.
ROLE SUMMARY
Based in Melbourne and reporting to the Head of Marketing & Publicity (HMP), the Marketing Executive (ME) is responsible for managing the marketing and publicity team and, in conjunction with the HMP, devising marketing campaigns for books and authors across the local and international T&H publishing programs – with a particular focus on local titles.
The role contributes to departmental strategy and develops trade and consumer marketing strategies and campaigns that connect T&H books to audiences. The ME collaborates with various internal departments, oversees their campaign budgets, coordinates marcomms activities, and manages the eDM and website content scheduling and programming.
KEY RESPONSIBILITIES
Strategic Planning
- Identify consumer segments, target markets, and the means to engage with them.
- Take an agile and flexible approach to campaign planning, proactively address challenges, identify solutions, and deliver on budget.
- Identify and champion fast-moving titles or titles not performing to expectation – pivot where necessary and adjust campaign activity in accordance with market conditions and title performance.
- Provide input into digital marketing strategies across owned channels, including Amazon, web, eDM, and social media platforms.
Stakeholder Management
- Ensure the wider business (particularly Sales) is appropriately updated on key title campaign activity.
- Present at internal and external meetings, communicate consistently with key stakeholders, and work collaboratively with the team.
- Work in unison with the sales and publicity teams to ensure coordinated execution of our key title launch plans.
- Coordinate marketing strategies and marketing collateral with other group and distribution partners worldwide.
- Communicate with authors and booksellers on marketing activities and field queries as required.
- Reporting to and liaison with the UK head office as required.
Financial Management
- Manage and adhere to individual campaign budgets.
Partnership Strategy
- Actively seek out and manage brand partnerships focusing on building, maintaining and nurturing relationships.
Marketing and Publicity
- Campaign lead for T&H local titles.
- Create and implement key title campaigns for key titles.
- Manage monthly sell-in slides.
- Brief monthly eDM content.
- Brief monthly social media design content.
- Brief monthly Amazon A+ content design.
- Trade marketing initiatives as needed (POS, GWP, digital marketing collateral, etc.)
- Brief and manage monthly website content, including updating CMS.
- Design promotional content on the Adobe suite as required.
- Take an agile approach to campaign planning, proactively addressing challenges, identifying solutions, and delivering on budget.
- Review and share post-publication analysis of each measurable campaign for future opportunities.
- Oversee and manage the T&H website – including CMS, content calendar, and liaison with local site developers and the UK website team.
KEY SELECTION CRITERIA
Essential
- 2+ years of experience in the book publishing industry and/or hold a relevant tertiary qualification in marketing.
- Excellent communication, organisational and interpersonal skills, with the ability to effectively liaise with publishing partners, authors, suppliers, retailers, and brand partners.
- Proven financial literacy and successful campaign management and execution experience.
- Demonstrated ability to stay organised and manage multiple projects and conflicting deadlines.
- Demonstrated ability to remain calm under pressure.
- Passion for Thames and Hudson’s purpose, books, and visual creativity.
Desirable
- Experience with publishing trade sales marketing.
Other relevant information:
- This position description is indicative of the range of job requirements.
- The job comprises other duties as required.
How to Apply:
To apply, please send your CV with a covering letter addressing the requirements mentioned above to applications@thameshudson.com.au. Application deadline: March 22, 2024, at 5 PM.
T&H Australia is an equal opportunity, non-discriminatory workplace and we welcome applications from people of diverse and minority backgrounds.
Please note that due to the high volume of applications, only shortlisted candidates will receive a response.