All-American Ads of the 90s


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ISBN: 9783836565677 Category:

Steven Heller


From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton’s presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the “Greatest Generation” considered purchasing a Probe and something called a Hummer.

Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century.

Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm’s worth of advertising highlights makes All-American Ads of the ’90s a must-have compendium for every Beanie Babies-collecting, Simpsons-watching, pog-hoarding, and Harry Potter-loving citizen of 1990s consumerism.

Additional information

Weight 2506 g
Dimensions 20.6 x 26.4 cm
Publisher name TASCHEN
Publication date 10 June 2018
Number of pages 640
Format Hardback
Contributors Edited by Jim Heimann
Dimensions 20.6 x 26.4 cm
Weight 2506 g


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