Branded Interactions

Marketing Through Design in the Digital Age


This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.


ISBN: 9780500023709 Category:

Marco Spies, Katja Wenger


Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

Additional information

Weight 1495 g
Dimensions 20.3 x 27 cm
Publisher name Thames and Hudson Ltd
Publication date 17 September 2020
Number of pages 352
Format Hardback
Dimensions 20.3 x 27 cm
Weight 1495 g


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Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.