Description
Fashion Entrepreneur, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.
This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.
The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
This book explains:
How to become an fashion entrepreneur
How to research the market, spot and exploit the opportunities
How to finance the business and keep accounts
How to write an innovative business plan
How to design and manufacture your products, or develop a service
How to brand, market, and sell your products
Target Market:
Fashion Entrepreneur supports fashion and entrepreneurship courses globally; it is also required reading for degree programs and designed as a self-learning book. This book is ideal for aspiring fashion designers, stylists, illustrators, technologists, and those with an interest in fashion that want to set up their own business.
New features include:
New chapter on online business and social media
New case studies in each chapter reflecting the current global market
New exercises and assignments to test comprehension
New and updated visuals.
