Designing the Beautiful Game


This catalogue – the first of its kind – will explore the design story behind football, unpicking how design has been used to push the game to its technical and emotional limits. “FOOTBALL – Designing the Beautiful Game” will provide a rare insight into the people and processes that have made football what it is today.

This book is not yet published, but will be available from June 2022.

ISBN: 9781872005614 Category:


This book – the first of its kind – explores the design story behind football, diving into how design has been used to push the game to its technical and emotional limits. From the master planning of the new Tottenham Hotspur stadium and the innovative materials used in today’s boots, to the graphic design of the Juventus team logo and the grassroots initiatives pushing back against the sport’s commercialisation, this book provides a rare insight into the people and processes that have made football what it is today.

More than 200 carefully curated photographs – of FIFA World Cup posters, fan culture from across Europe and South America, and cutting-edge kit and equipment – tell the story of a changing game, from the earliest days of men’s and women’s professional football to today’s era of e-sports and vast TV audiences.

Accompanying a Design Museum exhibition of the same title, this book features informed and sometimes provocative contributions from figures across the world of football and design, from analyst Statman Dave and broadcaster Martin Tyler, to architect Jacques Herzog and VP of design at adidas Sam Handy. The diverse perspectives in this catalogue reveal the extraordinary richness of the game’s design legacy, and cast new light on its future.

Additional information

Weight 300 g
Dimensions 20.5 x 27 cm
Publisher name Thames and Hudson Ltd
Publication date 28 June 2022
Number of pages 304
Format Hardback
Contributors Contributions by Thomas Turner, Sam Handy, Roxanne Bottomley, Floor Wesseling, Jacqui McAssey, Jacques Herzog, Martin Tyler, Miles Jacobson OBE, Russell Jones, and Percy M. Young
Dimensions 20.5 x 27 cm
Weight 300 g


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James Bird is Creative Lead and Associate Editor at MUNDIAL.
Eleanor Watson is Curator at the Design Museum.
Matthew Barrett is a co-founder of Goal Click.
Roxanne Bottomley is studying for a PhD at the Royal College of Art.
Nathan Buckle is a referee for the Essex Sunday Corinthian Football League.
Peter Carney is the organiser of Terrace Tapestries, a football banner-making project.
Gareth Christie is the owner of FlickForKicks.
Reuben Dangoor is a London-based illustrator.
Sam Handy is Creative Director for adidas Running.
Jacques Herzog is a founding partner of Herzog & de Meuron.
Iqra Ismail is Director of Women's Football at Hilltop Women's Football Club.
Miles Jacobson is Studio Director at Sports Interactive.
Russell Jones is General Manager for Marketing and Commercial Growth at Wolverhampton Wanderers.
Trisha Lewis is the founder and manager of Romance FC.
Jacqui McAssey is Senior Lecturer in Fashion Communication at Liverpool John Moores University.
Justin McGuirk is Chief Curator at the Design Museum.
Camila Rojas is a Boca Juniors fan from Buenos Aires.
Martino Simcek Arese is Fan Culture Editor at COPA90.
Statman Dave is a football analyst and tactician.
Thomas Turner is a historian and author of The Sports Shoe: A History from Field to Fashion.
Martin Tyler is a football commentator for Sky Sports.
Floor Wesseling is an Amsterdam-based graphic designer.
Percy M. Young was a musicologist and author of A History of English Football (1968).