For the first time, Chanel and Jean-Paul Goude reveal the unseen drawings, collages and sketches that have inspired Goude’s iconic advertising campaigns for Chanel’s world famous fragrances, from ‘Egoiste’ and ‘Coco’ to ‘Chanel No. 5’ and the recently launched ‘Chance’.
Inspired by a small gold birdcage in Coco Chanel’s Paris apartment, Goude famously cast a young Vanessa Paradis as a Chanel ‘Tweety Pie’ bird, swinging on a trapeze to promote Chanel’s ‘Coco’ perfume. He went on to make Estella Warren the face of his Chanel No.5 campaign, and called for the entire façade of a Riviera Palace to be built in Rio de Janeiro for the first ‘Egoïste’ film, before capturing Karl Lagerfeld, Lily-Rose Depp and the ghost of Coco Chanel herself.
A must-have for Chanel lovers, the book also allows creatives and advertising enthusiasts to discover the imagination and creative process at work behind these unforgettable images.