Goude: The Chanel Sketchbooks


The first book to reveal Jean-Paul Goude’s previously unseen drawings and sketches for his iconic perfume campaigns for Chanel


ISBN: 9780500023389 Category:

Jean-Paul Goude, Patrick Mauriès


For the first time, Chanel and Jean-Paul Goude reveal the unseen drawings, collages and sketches that have inspired Goude’s iconic advertising campaigns for Chanel’s world famous fragrances, from ‘Egoiste’ and ‘Coco’ to ‘Chanel No. 5’ and the recently launched ‘Chance’.

Inspired by a small gold birdcage in Coco Chanel’s Paris apartment, Goude famously cast a young Vanessa Paradis as a Chanel ‘Tweety Pie’ bird, swinging on a trapeze to promote Chanel’s ‘Coco’ perfume. He went on to make Estella Warren the face of his Chanel No.5 campaign, and called for the entire façade of a Riviera Palace to be built in Rio de Janeiro for the first ‘Egoïste’ film, before capturing Karl Lagerfeld, Lily-Rose Depp and the ghost of Coco Chanel herself.

A must-have for Chanel lovers, the book also allows creatives and advertising enthusiasts to discover the imagination and creative process at work behind these unforgettable images.

Additional information

Weight 980 g
Dimensions 23.2 x 22.9 cm
Publisher name Thames and Hudson Ltd
Publication date 16 March 2020
Number of pages 204
Format Hardback
Dimensions 23.2 x 22.9 cm
Weight 980 g


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Jean-Paul Goude has worked at the forefront of commercial art, advertising and illustration for over three decades. From his time as art director at Esquire, to his advertising work for Chanel, Kodak, Cacharel and the Galeries Lafayette, and even to his work with the latest supermodels - Goude has triumphantly captured, time after time, the spirit of his age. His previous books include So Far So Goude, The Goude Touch and Jean Paul Goude. Patrick Mauriès is a writer and editor of many important titles on fashion and design, including Jewelry by Chanel, Cabinets of Curiosities, The World According to Karl, Chanel: The Karl Lagerfeld Campaigns, So Far So Goude and The Goude Touch, all published by Thames & Hudson.