Make to Know revisits some of our most deep-seated assumptions about creativity to show that great outcomes often have their roots not in a preconceived idea but in the process by which they came about. Through the stories of a diverse and talented group of influential creators, from classical pianists to industrial designers, Lorne M. Buchman focuses not on the destination – which is often shrouded in the inaccessible mystique of ‘genius’ – but rather the creative journey itself.
Human beings employ creative thinking in many different fields of work and life, and anyone can access its power. Real stories, drawn from hundreds of hours of interviews, inspire and engage readers to see the true value of the creative process. Buchman has collected insights from brilliant illustrators, business innovators, industrial designers, actors, architects, novelists, screenwriters and designers, laying bare the revelatory nature of the creative journey. Luminaries such as Yves Béhar, Chris Kraus, Zack Snyder and Paula Scher, to name a few, candidly reveal their own journeys towards the work they create.
Michelangelo is said to have seen the angel in the stone and carved away until he set him free. Make to Know overturns this outdated model of creative genius – the exceptional individual, visited by a muse – to reveal how the act of making is very rarely the realization of a fully formed idea but rather is a path towards knowledge and creativity. It is not reserved for the (typically white, male) genius in the classic mould: it is a process that anyone can embark upon. This discovery, and its profound implications, provide the theme of this life-changing book.
With 38 illustrations