Menu Design in America

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ISBN: 9783836520294 Category:

Steven Heller, John Mariani

Description

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.
Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.
An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

About the series
Bibliotheca Universalis – Compact cultural companions celebrating the eclectic TASCHEN universe!

Additional information

Weight 1346 g
Dimensions 15.4 x 20.5 cm
Publisher name TASCHEN
Publication date 16 December 2018
Number of pages 592
Format Hardback
Dimensions 15.4 x 20.5 cm
Weight 1346 g

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