Avedon Advertising

A Photographic History


The first survey of Richard Avedon’s influential advertising work


ISBN: 9781419733383 Category:

Richard Avedon, Laura Avedon, James Martin, Rebecca Arnold


Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive ’60s; and into the era defined by celebrity culture and global brand awareness.

Additional information

Weight 2961 g
Dimensions 24.7 x 36.1 cm
Publisher name ABRAMS
Publication date 8 October 2019
Number of pages 352
Format Hardback
Dimensions 24.7 x 36.1 cm
Weight 2961 g


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Laura Avedon and James Martin are the directors of the Richard Avedon Foundation in New York City.

Rebecca Arnold is senior lecturer in history of dress and textiles at the Courtauld Institute of Art in London. Her books include The American Look (2008) and Fashion: A Short Introduction (2009). She lives in London.