The BMW brand has always stood for a dynamic driving experience and pioneering innovations – in terms of both design and technological solutions. Today BMW is the world’s leading manufacturer of premium automobiles. BMW has been building fascinating automobiles for over 90 years. The slogan “Sheer Driving Pleasure” has long defined the character of the brand. It is a promise delivered on by BMW vehicles the world over day by day, and is constantly created anew by BMW developers. The publication will show the details of what makes up the BMW brand. Text and images will show and explain the innovations featured in each vehicle and how BMW created an intelligent networking between the driver, the vehicle and the environment. The publication will feature the world renowned BMW 3 series, the BMW 6 series as well of course the legendary “M” series. A special section will be devoted to the BMW motorcycles, actually the first ever vehicle produced by the company was a motorcycle. Other chapters will lay focus on BMW motorsport, the high-end engineering process, the brand itself and the advertisement of it. It all cumulates in look back at the past 100 years – from 2016 to the very first day of BMW.