In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at Kendrick Lamar to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hiphop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex Media.
With a subtle nod to Shea Serrano’s The Rap Year Book, The Greatest Sneakers of All Time explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout and input from some of the sneaker world’s most important voices, this compilation is a musthave for hypebeasts and sneakerheads everywhere.