Creative Strategies

Idea Management for Marketing, Advertising, Media and Design


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ISBN: 9780500515402 Category:

Mario Pricken


Ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. But with the right approach to creativity, any ad agency or marketing department can become an ideas factory that produces great work, time and time again.

This book showcases 230 amazing advertising campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients.

From client briefs to office spaces, he explores the strategies that can turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or to think beyond the everyday that innovation can truly flourish.

Additional information

Weight 1805 g
Dimensions 23.3 x 26.7 cm
Publisher name Thames and Hudson Ltd
Publication date 25 October 2010
Number of pages 312
Format Hardback
Dimensions 23.3 x 26.7 cm
Weight 1805 g


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Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.