Custom Illustration Solutions for Brands Today


From the creation of cute mascots to depictions of daily settings, ‘Drawing Attention’ shines the spotlight on the growing number of brands that are opting to feature more illustrations as part of their visual language to engage with audiences online and offline.


ISBN: 9789887462996 Category:



Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in ‘Drawing Attention’ serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

Additional information

Weight 788 g
Dimensions 17.9 x 23.1 cm
Publisher name Viction Workshop Ltd
Publication date 12 August 2022
Number of pages 288
Format Paperback / softback
Dimensions 17.9 x 23.1 cm
Weight 788 g


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Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.