Fit Men Wanted

Original Posters from the Home Front


Vintage wartime posters selected from the Imperial War Museum’s vast collection

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ISBN: 9780500290552 Categories: ,


This book reproduces the best of the Imperial War Museums collection of over 30,000 British Government wartime posters and proclamations, mostly from the First and Second World Wars, and most forgotten after their initial use. 100 eye-catching posters (with 62 perforated and detachable) contain stirring messages that once exhorted citizens to do their bit for the war effort: Eat Greens for Health, Beer: A Necessity to the Strength of Britain, Fit Men Wanted, Victory is in the Kitchen, The Supreme Test of British Womanhood Comes Now. Today they seem charmingly innocent, quintessentially British, and often very funny. The posters that bear them are a treasury of vintage graphics.

Like the much-loved ‘Keep Calm and Carry On’ poster, these proclamations – specially selected from over 30,000 in the Imperial War Museum’s collections – are just what we need to keep a stiff upper lip and a sense of humour in our own troubled times.

Additional information

Weight 784 g
Dimensions 24.1 x 32 cm
Publisher name Thames and Hudson Ltd
Publication date 23 October 2012
Number of pages 128
Format Paperback / softback
Dimensions 24.1 x 32 cm
Weight 784 g


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Imperial War Museums (IWM) is a British national museum organisation with branches at five locations in England, three of which are in London. Founded as the Imperial War Museum in 1917, the museum was intended to record the civil and military war effort and sacrifice of Britain and its Empire during the First World War.