Florian Reinhardt

Description

Snaps of exit signs: over a period of almost 10 years Florian Reinhardt has shot altogether 1024 exit signs from all over the world with his Iphone camera. These photos: deliberately affectless, depersonalized, repetitious – deliver through transgression and appropriation, in a world overwhelmed with signs, a focused view on omnipresent and universal signifiers of daily life. Rein- hardt explores the possibilities Dada’s iconoclastic principle by displaying industrially-manufactured objects from the view of an inverted telescope and by placing them in a personal narrative context.