From Type to Logo

The best logotypes from around the world

$70.00

Case studies of the best logotypes today

This book is not yet published, but will be available from September 2022.

ISBN: 9789887566595 Category:

Victionary

Description

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Additional information

Weight 300 g
Dimensions 19 x 25.5 cm
Publisher name Viction Workshop Ltd
Publication date 28 September 2022
Number of pages 272
Format Hardback
Dimensions 19 x 25.5 cm
Weight 300 g

Reviews

There are no reviews yet.

Be the first to review “From Type to Logo”

Your email address will not be published. Required fields are marked *