Fundamentals of Design

Understanding, Creating & Evaluating Forms and Objects


From analysis of the formal components of objects, via an overview of the possibilities of developing and optimizing the creative process, to the development of one’s own evaluation catalog.


ISBN: 9783721210200 Category:

Mike Ambach


What shapes exist? What form-giving operations are possible? What are the evaluation standards for existing objects and those to be developed? These three fundamental questions, which every architect, designer and artist asks again and again, are addressed, systematically explained, and answered in three sections in this volume. The publication also provides readers with a set of basic tools that enables them to communicate better when discussing and explaining their own work with other creative people and other professionals.

The first part is a comprehensive compilation that identifies and describes all forms among objects. The middle section offers a qualitative overview of the possibilities with which form elements, forms, or objects can be developed and optimized. In the third section the methodology for the development of an own evaluation system is presented.

The objective of this work is to offer an orientation on the basics of design, combining the aspects of form, craft, content, and method into a holistic understanding of design.

Additional information

Weight 316 g
Dimensions 15 x 21.1 cm
Publisher name bnb media gmbh, Zurich
Publication date 27 February 2023
Number of pages 176
Format Paperback / softback
Dimensions 15 x 21.1 cm
Weight 316 g


There are no reviews yet.

Be the first to review “Fundamentals of Design”

Your email address will not be published. Required fields are marked *

After graduating in product design in Schwäbisch Gmünd, Mike Ambach worked as an in-house designer at Gaggenau-Hausgeräte. After founding his own design firm, he also worked as a design fundamentals lecturer in Schwäbisch Gmünd. Today, his work focuses on the areas of living and kitchens, electromobility and mechanical engineering.