A step-by-step visual guide on how to design a logo from scratch.


ISBN: 9789887928423 Category:


Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design — colors, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works.

Additional information

Weight 647 g
Dimensions 16.8 x 22.8 cm
Publisher name SendPoints Publishing
Publication date 8 February 2021
Number of pages 208
Format Paperback / softback
Contributors Edited by Sendpoints Publishing Co., Ltd.
Dimensions 16.8 x 22.8 cm
Weight 647 g


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