Logo Design 3

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ISBN: 9783836524216 Category:

Description

Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.
This third installment in our Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development.
Special features include an interview with H5, the makers of 2010 Oscar-winner Logorama, Neville Brody’s Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on the Jarman film award, HB Design from Argentina on the country’s 200th anniversary logo, and Helmut Langer on universal identities.

Additional information

Weight 300 g
Dimensions 16.8 x 22.6 cm
Publisher name TASCHEN
Publication date 28 March 2011
Number of pages 384
Format Hardback
Dimensions 16.8 x 22.6 cm
Weight 300 g

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