Redefining the Brand Experience



ISBN: 9789492311443 Category:



Tokyo-based design firm MOMENT, run by Hisaaki Hirawata and Tomohiro Watabe, creates rich and sleek commercial environments for a wide spectrum of brands, having attracted many celebrated clients. Their work ranges from store designs for high-end fashion brands to temporary retail spaces, cafés, restaurants, and ambient plans for department stores. This book highlights the duo’s versatile and skilful visual approach, detail-oriented spatial branding and alluring lighting design for interior solutions that are both functionally and emotionally driven. Illustrated by a large selection of beautiful photography, project features are accompanied by informative texts that delve into the design concepts, as well as the studio’s tactics to help clients succeed by redefining brand experiences.

Additional information

Weight 1556 g
Dimensions 23.3 x 30.8 cm
Publisher name Frame Publishers
Publication date 16 March 2020
Number of pages 256
Format Hardback
Dimensions 23.3 x 30.8 cm
Weight 1556 g


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MOMENT is a Tokyo-based interdisciplinary studio founded by designer duo Hisaaki Hirawata and Tomohiro Watabe. The firm's work, which ranges from interior to graphic design and branding, redefines space and experience design by introducing innovative elements and alluring lighting. Its interiors and products are smart, timeless and often minimalistic, showing mastery in the use colours, forms, and materials.