No Mames



ISBN: 9788862087919 Category:


No Mames is a celebration of the flourishing LGBTQ+ individuals who are energizing the Mexico City’s art and design industries

‘In her new book, Mayan Toledano shows a tender side of the Mexico City queer scene’ – Vogue (USA)

‘Immortalizing queer Mexican artists in places they can fully call their own, Toledano offers a vision of the world through a radical lens of play and unmistakable tenderness that perfectly embodies the book’s title.’ – Hyperallergic

‘With subjects sometimes shot over several years, intimacy was built organically. This imbues the photos with a special familial quality, the kind of photos taken by a close friend or a lover. Thanks to Mayan’s careful touch, No Mames unfolds as a document of queer joy and togetherness.’ – i-D

Through her reportage, fashion and portrait work, Israeli Moroccan photographer Mayan Toledano shares the stories of her queer community, exploring their interior lives with empathy and respect. Her photography is characterized by its colorful dreaminess, and she often captures her young subjects in their bedrooms. Although Toledano is based in New York, she has found herself increasingly drawn to Mexico City, a place she considers a creative safe haven. No Mames pays tribute to the local LGBTQ artists, designers and creatives who are currently contributing to Mexican culture-many of whom are couples, roommates, childhood friends. The series’ portraiture follows a two-fold process: first, she captures her subjects as they present themselves in everyday life; then, she photographs them as they would like to appear, facilitating the construction of their fantasy selves. This collaborative act of wish-fulfillment sometimes coincides with real-life transformations; for instance, she follows one of subjects, Havi, over the course of her gender transition, during which she underwent breast augmentation surgery.

Additional information

Weight 1584 g
Dimensions 24.9 x 29 cm
Publisher name Damiani Editore
Publication date 20 January 2024
Number of pages 128
Format Hardback
Contributors Photographs by Mayan Toledano
Dimensions 24.9 x 29 cm
Weight 1584 g


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From reportage to fashion to portraiture, the work of photographer Mayan Toledano is characterized by strong senses of humanity, empathy, femininity and rebellion. Whether created in New York City or Mexico City, Toledano's photography often concerns the interior lives of young people- existences that greatly revolve around the bedroom. "Your bedroom is the first place that is your own and private, and it's your first place to be creative," Toledano has written. "There's something really vulnerable about letting people into your space and we created these personal images of people being and becoming an authentic version of themselves, all done in collaboration." Toledano's work has been featured in i-D, Vogue, W Magazine, Teen Vogue, Them and the New York Times, among other publications.