Prada Architecture

Description

For Prada choosing an architect for the realization of its buildings is never merely a matter of aesthetics, style and architectural language – which are of course important elements of any project that is bound to have an impact on the environment and on its immediate surroundings.

For Prada it is first and foremost a matter of sharing, of “envisioning” a common project. An overview of the over twenty-year collaboration between the Prada Group and architect Guido Canali, providing a “shared vision” on how to tackle industrial building projects while respecting the surroundings, the workers and placing the utmost care in quality and detail definition. The Valvigna industrial building encapsulates all these principles standing as a tangible example of an attempt to find a balance between architecture and nature.

The publication illustrates Guido Canali’s projects for Prada: Montevarchi (1999), Piancastagnaio (2000), Montegranaro (2001) and Valvigna (2017). Edited by Italo Lupi, the book includes contributions by Germano Celant, Claudia Conforti, Kurt W. Forster, Vittorio Gregotti, Anna Letizia Monti, Francesco Moschini, Lorenzo Pietropaolo, Vittorio Savi, Paolo Villa, Andrea Zamboni with photographs by Paolo Barbaro, Gabriele Basilico, Canali Associati, Alessandro Ciampi, Francesco Castagna, Gabriele Croppi, Italo Lupi, Andrea Martiradonna, Aclav Sedy, and Carlo Valsecchi.