Wally Olins. Brand New.

The Shape of Brands to Come



ISBN: 9780500291399 Category:

Wally Olins

Additional information

Weight 498 g
Dimensions 18.3 x 23 cm
Publisher name Thames and Hudson Ltd
Publication date 1 March 2014
Number of pages 200
Format Paperback / softback
Dimensions 18.3 x 23 cm
Weight 498 g
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.