Awaiting product image

Wally Olins. On B®and.

$29.99

Currently out of stock. Please contact us for more information.

ISBN: 9780500285152 Category:

Wally Olins

Description

Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success.

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.

Additional information

Weight 660 g
Dimensions 16.5 x 23 cm
Publisher name Thames and Hudson Ltd
Publication date 8 November 2004
Number of pages 256
Format Paperback / softback
Dimensions 16.5 x 23 cm
Weight 660 g

Reviews

There are no reviews yet.

Be the first to review “Wally Olins. On B®and.”

Your email address will not be published. Required fields are marked *

Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.

You may also like