You Are Here 2

A New Approach to Signage and Wayfinding


In recognising the increasingly important role that wayfinding systems play in a brand’s visual language, the follow-up to 2013’s ‘YOU ARE HERE’ features new work by designers around the world who demonstrate a fundamental understanding of form vs. functionality.


ISBN: 9789887462958 Category:


When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.

A follow-up to the first edition that was published in 2013, ‘You Are Here 2’ showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

Additional information

Weight 1216 g
Dimensions 19.5 x 25.6 cm
Publisher name Viction Workshop Ltd
Publication date 11 August 2022
Number of pages 272
Format Hardback
Dimensions 19.5 x 25.6 cm
Weight 1216 g


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