About to publish her third book, creative catalyst Paulina Larocca is one of the most driven, passionate and motivated authors you’ll ever meet. Her previous books on creativity can be found in homes, offices and classrooms across the globe, and we think her new book The Holey Bible is the best one yet. We caught up with Paulina to talk about creative enlightenment, the new book and the all-important year that has been 2020.
What exactly do you mean when you use the term ‘creative enlightenment’?
Creative enlightenment is a term I created based on my personal experiences and struggles with the creative process. Let’s face it, creative thinking is messy work and you must have an enormous amount of courage, belief and persistence for real breakthroughs to occur. The creative process can seem punishing, especially when you are in the weeds looking for a way out, but when you get to a resolution you experience a flood of relief and euphoria; you experience what I call creative enlightenment. For each person, the experience will be different but the result will be the same. You have a new direction and a new purpose that creates a deeper meaning in your life and your work. You are permanently transformed. It may feel like hell going through it, but it’s heavenly when it’s done.
What benefits will living a more creatively enlightened life have for those who don’t consider themselves creative or who don’t have a creative job?
That is the sad irony about creativity – it’s sold to us as something we either have or don’t have. We are all creative. Our brain is active during both wakefulness and sleep and is constantly imagining. Our minds are phenomenal storytellers, constantly constructing meaning from our environment. I think of creativity as a divine force that is present in each of us and plays a much bigger role in all our lives than we tend to realise. It is the engine of our mind, the author of our story and is responsible for how we identify ourselves – it is creativity that determines how you define ‘me’. You may not nurture it, you may not notice it, but creativity is the driving force of your life, so it pays to consider what kind of fuel you are putting in your tank. My mission is to help everyone cultivate an awareness of their creativity and learn to use it. That way, it can serve a higher purpose for each and every one of you.
The Holey Bible – what’s the message behind the title?
The title came about because we wanted to help people easily spot the holes in their thinking. We wanted to use the term bible, not in the religious sense but in the colloquial sense of a guide. The title tends to stop people in their tracks, so it’s a way of shaking things up – it’s almost as if you get an experience of the book from the title.
The cover is so striking. Can you tell us about those design choices – the bold font, the bright yellow and the upside-down type?
Well, with a name like The Holey Bible you cannot afford to be shy. We want to celebrate the creative spirit and yellow and black are great colours for that. Throughout the book we use bright colours. For those who know about printing, we use CMYK (cyan, magenta, yellow and black) for four colour processing printing. They’re colours that ignite creativity and get the brain buzzing. The rest of the design and images were a very deliberate choice to keep the reader emotionally engaged and surprise them every time they turn the page.
This is your third book in three years. What drives you to write books rather than use another medium of storytelling?
Books are incredibly hard work and I sometimes wonder why I keep going back. They are wonderful vehicles for distilling your ideas into cohesive thoughts and the format forces you to do the work – it’s not just a few paragraphs dashed off for an Instagram post. Plus, having a publishing deadline ensures that even if you want to slack off, you can’t. A well-written book makes everything you do – speaking, blogs, social media – so much easier. But there’s no doubt about it, writing a book feels like climbing Mount Everest without oxygen – scary and exhausting.
Some might argue that this is a tough time to publish a book. Why do you think that 2020 is the year for The Holey Bible? Why do we need this book now?
I think this pandemic has forced all of us to rethink what’s important, what are we doing with our lives and what we need to change. It hasn’t been pleasant, but it has forced us to re-evaluate things we took for granted as being ‘just the way things are around here’ and deeply question them. There is no better time for a book that makes you question your assumptions and help you create new patterns of thought that may serve you better. If you are questioning anything or any aspect of your life, then don’t hesitate to pick up The Holey Bible. It will help you live your best life, which, let’s face it, is a creative life on your terms. Who could ask for more?
July 7, 2020