Newsjacking

The Urgent Genius of Real-Time Advertising

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ISBN: 9780500516720 Category:

Grant Hunter, Jon Burkhart

Description

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed.

Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

Additional information

Weight 1326 g
Dimensions 22.3 x 28.5 cm
Publisher name Thames and Hudson Ltd
Publication date 1 April 2013
Number of pages 224
Format Hardback
Dimensions 22.3 x 28.5 cm
Weight 1326 g

Grant Hunter is a regional creative director for iris Worldwide.

Jon Burkhart is a social media creative consultant and innovation director.